by: Pete Del Rossi     i help inventors

The most important lesson you will ever learn is also one that you should never forget, be it in good times or bad.  You should use this lesson each and every waking business day and practice it in your personal life every time you have the chance.  You must practice it as if were an art and apply it as if it were a science.  You must personify it, promote it and perfect it. 

This lesson was probably taught to you in grade school and you have been honing it to a sharp edge ever since…now is the time you must use it.  The lesson that you learned about salesmanship should be quintessentially the finest skill you possess in the current marketplace and you don’t have to go it alone.  Utilize your network of clients, associates, friends, staff, family and former colleagues to build the best sales force that you possibly can even if it is an army of one. 

Fiction: “Build it and they will come.”  Fact: “Sell it and you can survive this downturn to see the more prosperous times that lie ahead.”  We have been selling since the beginning of time (I have taken a bit of artistic license to prove a point) and will continue until it ends.  Good sales people keep the ship afloat so that the slow moving company can steer the ship straight…Great sales people navigate the ship toward greater goals and create excited and motivated people in their wake.  Do not underestimate the power of great salesmanship.  When you decide (today after reading this) to have an impromptu meeting with your entire team to let them know that they are now (regardless of position) being deputized as sales people you will mark the beginning of your new experience toward greater sales and prosperity. 

A well oiled machine simply will not cut it.  You need the power of your entire machine to push for the next sale.  Conduct a post-mortem on your last sale to determine why it happened and then do more of it. 

Keep the sales momentum going and apply the basic law of sales physics that states; Sales in motion tend to stay in motion and Sales at rest tend to stay at rest.  Maintain the company that you keep in high morale and remember that great sales have many measures but all must be sold.

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