by: Pete Del Rossi   i help inventors

You can be as sophisticated as you want to be or as sophisticated as you need to be.  The choice is yours but please take a moment to think about this statement.  The difference between the two may be a lot of effort and a lot of money. 

Ultimately the more effort or money you put into a product or invention the more it will cost the end user or consumer.  Any cost equation should tell you that a lower product cost should translate to higher sales volumes and/or absorption rates. 

With that being said, make sure that the level of sophistication of your product matches the buying demand demographic or buyer profile and that may not necessarily be your personal or professional buying profile or demographic.  Simply said don’t over do it. 

I am writing this blog to reach out to the masses of inventors, product developers and those individuals that create that one hit wonder that makes them a millionaire.  It is written to inspire hope and passion and it is written the way I would speak it if you were in front of me. 

It is not written for the venture capital firms or investor seeking to partner with an entrepreneur.  Therefore the level of sophistication reflects what it is and not what it could be.  It is the truth in a simple format that easily explains itself to the end user….you! 

I have been involved with many diversified businesses over the years.  I have seen plenty of over the top sales & marketing strategies and presentations that are consistent with the principal of the company’s ego or level of sophistication but did not meet the basic demands of the end user or fulfill the goal of a good strategy.  A good strategy is to connect with the customer (on a personal level without intrusion if possible) and help them make a buying decision. 

The framework of what we are talking about relates to your packaging, sales & marketing materials, presentation materials, samples and even your products name and tag line. If all else fails and you can’t remember any of this.  Remember the K.I.S.S. principle…..Keep It Simple & Sell.  Now get to work!

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